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12 Live 2026
StarHub — Product Showcase
The company’s app catalogue — product pages, solutions by vertical, and one door to sign in.
MarketingAstroBrand
Context
The products were scattered across separate domains with nothing tying them together. And my portfolio site speaks about me as an engineer, in a personal voice — the wrong register for an end customer shopping for a product.
What I built
- A deliberate brand split: StarHub speaks as the company, in the first person plural, to end customers; the portfolio stays about the engineer, in the first person singular.
- A data-driven app catalogue and per-vertical solutions, with bilingual RO/EN routes and a dedicated page per product.
- Product pages link out to the portfolio case study instead of rewriting it — the two sites reference each other without competing for the same keywords.
Technical highlights
No duplicated content
decided up front: case studies are never rewritten across the two sites, so they do not cannibalise each other in search.
Static and fast
Astro 7 with Tailwind v4 through the Vite plugin, a sitemap and inline icons — no CMS, no unnecessary JS.